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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, by Darren Rowse, Chris Garrett
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An update of one of the bestselling blogging books, written by two of the world's most successful bloggers
There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever.
- Helps novices choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue
- Gives aspiring bloggers proven techniques and the tools they need to succeed in building a business from their blogs
- Reveals 20 key ingredients for a successful blog post
- Offers solid, step-by-step instruction on how bloggers actually make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, how to optimize your advertising, and much more
- Includes techniques for attracting and growing an audience and how to mine new business opportunities beyond your blog
Written by two fulltime professional bloggers, this exciting, updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
- Sales Rank: #81027 in Books
- Published on: 2012-03-20
- Released on: 2012-03-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.00" l, .86 pounds
- Binding: Paperback
- 336 pages
Most helpful customer reviews
85 of 88 people found the following review helpful.
Interesting enough, but very one-sided
By Anabelle Bernard Fournier
Another book I started a while ago and just finished, ProBlogger: Secrets for Blogging Your Way to a Six-Income Figure isn't very long or very complicated; it makes for a good, quick read about blogging.
If you don't know ProBlogger, you should, at least if you're interested in blogging: it's the go-to blog about blogs. Yes, I love meta and the word "blog" will come frequently in this post.
In any case, as I left the academic world and decided to try something new, I thought about starting blogs for money. I love to write, I seem to be pretty good at managing and producing content, and I'm sure there are things I could share with the world... for a profit.
The book goes through the three steps of making money from blogs:
Setting up a blog
Making it popular
Earning money from it
The most important lesson I got from the book is the importance of choosing a niche; it helps build a loyal community, get expertise and great, contextualized advertising. However, except for the generic "start by identifying your own interests, passions, and energy levels for topics", there's not a lot of direction about how to choose a profitable niche. There also isn't much about search engine optimization (which I fortunately covered in another book) or about keyword research. However, a lot of the things that Rowse and Garrett hold important (niching, ads, etc) aren't necessarily the be-all and end-all of popular blogging.
The one section I found really useful was the monetizing section where the authors explain all about choosing the right ads, affiliate programs and other revenue streams. While I'm sure there's more complete info on this (it could be worth an entire book), it was a good introduction and gave me guidelines if I ever have to do something like this myself.
In general I found ProBlogger interesting and informative, even if it doesn't delve too deep into any of the topics the authors touch on. Even the case study in the last chapter lacked depth-I would have liked to know more about how he managed his content, built a community, etc. But as an introduction to professional blogging, it does the job.
80 of 88 people found the following review helpful.
Finally, a Winner
By Jayne Georgette
There are so many books about blogging that you could fill an entire library with nothing else, but. The problem with most of these books is, that they are either incomplete and you would need to read a chapter or two from each in order to get the complete picture about blogs and blogging; or so poorly written (put together in a rush) that people never finish to read them because they lose interest.
When I learned about this book a few years back I purchased it because I heard so many good things about both authors, Darren Rowse and Chris Garrett. Darren is a full-time blogger that makes six-figure income himself through his famous Problogger blog and the highly successful digital photography school (DPS). I believe there isn't anybody who is somebody on the Internet that did not hear about Darren.
Chris is also a full-time blogger, an Internet marketing coach, and most of all the creator of a "five-star" course on authority blogging.
People purchase things from people they trust. What other method is the best to gain someone's trust then demonstrating your extensive knowledge and expertise in the topic through blogging or published books. It is not enough, however, that a person declares that he/she is an expert; people that read the person's book and/or blog, attend a course, Webinar or workshop that he/she leads are the ones that need to add the adjective next to the name of the "expert", or affirm the person's true expertise.
This is where Chris Garrett comes in. His "Authority Blogging" course is the best on the Internet, because he gives his own expertise without holding anything back. If you really want to succeed in earning a nice living from blogging, you must enroll into Chris's program. You will be 99% there.
I almost forgot that I am writing a book review so I need to go back to the book; but the thing is what makes a book a "Best Seller?" - experienced professionals that write well. This is the case with this book.
It is not everyday that you can find a book with that much value; therefore, the first thing I want to do is to thank the authors to create such a valuable reference book. The second thing one wants to do is, what I am doing right now (writing and publishing a review); otherwise the only way people will learn about this book by visiting my house and seeing one next to each of my computers and another one in a room where I can close myself for a quiet hour (get my meaning?).
The book is not only well written and easy to read, but one of the most comprehensive one about blogging and how you can create a nice living from it if you will follow the authors' advise. Did you ask yourself the following lately: "I'd like to know everything about blogging but I do not know whom to ask." Well, your source is here. Read this book.
The authors start immediately with the theme of the book: "How you can make money with blogging." You learn as soon as you open the first page about what it means to blog for money, what you need to do in order to start earning a living from the early stages of the blog and how you can measure the blog's success. So, if that is all what you are interested to know, you do not need to read further; but I would not suggest doing that, because you would lose lots of valuable information.
Once you know the basics (from Chapter 1) you start to learn about the details in the Chapters that follow. For instance I had no idea what CPC, CPM and CPS means. I read about them when I was seeking to find information about advertising on my blog, but for some reason people thought that I should know these acronyms.
There are other plenty of useful information that I learned about them by reading this book, such as what is affiliate marketing, guest posting, content marketing, relationship marketing, buying and selling blogs and other forms of income-producing methods. How about "sticky blogs?" Do you know what they mean? I did not know prior to reading the book.
Chapters 3 and 4 discuss the details for setting up your blog correctly and how to populate it with articles that people want to read.
Chapters 5 and 6 are the meat and potato about making money, but without promoting it through social media and other known promoting techniques mentioned above it will not happen; that is where Chapters 7 and 8 come in. (BTW I read these two chapters twice already).
By reading Chapter 9 you will learn about social media, an important part of your promotion efforts, and in Chapter 10 the authors giving you the secrets of successful blogs. If nothing else, just this chapter worth your time and expense - nowhere else you will learn these important materials. You know that the best way to assure your success is following what worked. Learning from successful people is an invaluable opportunity.
As you read each chapter, pay attention to the organization of each. You could basically learn the important things you need to know in order to build a successful blog just by reading the subheadings, the bulleted lists, the samples, the tips and exercises that scattered through each chapter.
You also have to understand that most of the things the authors are teaching you they have done it personally; it is all based on their experience. They are blatantly allowing you to copy them. There is no reason to reinvent the wheel when they are already invented it.
In summary, whether you're new to blogging, contemplating to start one, or just launched one that is not moving toward the right direction, you will definitely find plenty of useful information for all three instances. You do not need to be a technical wizard or a marketing guru to understand and learn the ropes. The book walks you through smoothly from the very basics of blogging to a more advanced business user. You need this resource for your success.
138 of 157 people found the following review helpful.
Inspirational Fluff with Little Groundbreaking or "Secret" Content
By Morgan S Gibbs
In my spare time, I am creating niche websites to supplement my income so I can go back to school for Physics. I designed my first site by hand, hired a professional designer for the logo, and was thinking about implementing a blog into the main content of the website to increase hits to my website from searches. I have a degree in Information Systems, can program websites, and have a lot of technical knowledge, but have never written a blog before. I approach things from a technical perspective, and when I want to learn how to do something well, I do my research and read everything I can from experts in the field. I heard about this book from Pat Flynn's site, and most people (judging from the reviews) have generally raved about the last two editions. I waited for the new edition so I could have the most up-to-date material. Perhaps there were some new methods to making money blogging I was not aware of, or perhaps the author had some newer original ways of making money from blogs? Nope, Neither.
For $16.49 I was expecting an in-depth guide explaining how to make money from your blog. Instead, this book feels like a compilation of inspirational, non-descriptive blog posts with extremely general information, and comes off like an "I did it, now you can too!" seminar that leaves you without anything specific or the money you had in your pocket before you walked in.
The book breaks down like this:
1. Blogging for Money
2. Niche Blogging
3. Setting up your blog
4. Blog Writing
5. Blog Income and Earning Strategies
6. Buying and Selling Blogs
7. Blog Promotion and Marketing
8. Build a Sticky Blog Community
9. Social Media and Your Blog
10. Secrets of Successful Blogs
11. Creating Something Worthwhile
12. Taking Your Blog to the Next Level: A Case Study
13. Going Beyond Your Blog
You would think that this outline separates the book into useful sections, but the truth is almost all of the content of the first chapter is repeated in slightly more depth in the subsequent ones. A lot of the information feels like a blog rant that tries to hide general information within a wall of related words. I do not follow Darren Rowse or Chris Garrett, but given how much of this book was repetitive information, I feel like they probably took some of their blog posts and changed a few of the words to make this book. There is a lot of general "Do this, except for when you shouldn't" language, and while Chapters 5 and 6 had some information relevant to the title of the book, it was not very specific at all. The book would have been more useful if it were a few pages long and existed as a general list of resources you could use to make money blogging.
This book really does not have much "content", let alone applied content, but rather spouts the same information again and again while making common-sense statements to fill space. The book has a lot of "examples" of other blogs supposedly relating to the concepts being discussed, but most of the time it feels like the authors are advertising for these other blogs as they go off on personal tangents about the person or the blog. Chapter 10, Secrets of Successful Blogs, is the worst example of this, going over other successful blogs and quoting the same repetitive insights from the authors. It can honestly be summed up in one phrase: "Know your audience."
There are simple definitions and explanations in this book, but I can't honestly see anyone who grew up with the internet needing it listed and then repeated. The author is very clear that making money from blogging takes a lot of hard work, and I wish they told us more about that. That being said, one can easily see how the title is misleading: "Secrets for Blogging Your Way to a Six-Figure Income" implies, to me at least, a FOCUS on insights or techniques about how to make money blogging. I am sure that all of the information needed to blog successfully is "technically" there, but the authors never get that specific or tell you exactly how they applied this knowledge, sans one VERY general case study and references to the fact that they did it once. It feels like the textbook of a survey class in college that gives you all the definitions of a subject but no useful knowledge for applying it. I wish I had nicer things to say about this book, but I have to give it one star because I honestly feel like I have just been scammed. It is written for people who want to buy products to make themselves feel more productive, NOT people who are hard-working and serious about making money and want an in-depth technical guide. This book is more of a distraction than a guide. Instead of reading this, go out and start working on your website or blog. They say a fool and his money are soon parted. I am sad to say that today I am that fool.
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