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The best leaders know how to communicate clearly and persuasively. How do you stack up?

If you listen to nothing else on communicating effectively, you should at least hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact - no matter what the situation.

Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:

• Pitch your brilliant idea - successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders' decision-making styles
• Frame goals around common interests
• Build consensus and win support

• Sales Rank: #6819 in Audible
• Published on: 2015-08-04
• Released on: 2015-08-04
• Format: Unabridged
• Original language: English
• Running time: 418 minutes

Most helpful customer reviews

35 of 39 people found the following review helpful.
Ten experts explain how to communicate clearly and persuasively, especially in stressful situations
By Robert Morris
This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the "must reads" in a given business subject area, in this instance communication. I have no quarrel with any of their selections, each of which is eminently deserving of inclusion. Were all of these article purchased separately as reprints, the total cost would be $60 and the value of any one of them exceeds that. Given the fact that Amazon now sells this one for only $14.71, that's quite a bargain. The same is true of volumes in other series such as "Harvard Business Review on...." and "Harvard Business Essentials." I also think there is great benefit derived from the convenience of having essential, basic information as well as a variety of perspectives and insights gathered in a single volume.

In all of the volumes in the "10 Must Read" series that I have read thus far, the authors and HBR editors make skillful use of several reader-friendly devices that include "Idea in Brief" and "Idea in Action" sections, checklists with and without bullet points, boxed mini-commentaries (some of which are "guest" contributions from other sources, and graphic charts and diagrams that consolidate especially valuable information. These and other devices facilitate, indeed accelerate frequent review later of key points later.

Those who read this volume will gain valuable information, insights, and counsel that will help them to pitch their brilliant idea with high-impact, connect with their audience, establish their credibility, inspire others to embrace and pursue their vision, adapt to stakeholders concerns and decision-making styles, frame goals that are supported by common interests, and build a consensus and then increase it with additional support.

Here are three brief passages that are representative of the quality of the articles from which they are excerpted as well as quality of the other seven articles in this volume.

From "Harnessing the Science of Persuasion," Robert B. Cialdini (Pages 25-42): "In the pages that follow, I describe six fundamental principles of persuasion and suggest a few ways that executives can apply them in their own organizations.

The Principle of Liking: People like those who like them.
Application: Uncover real similarities and offer genuine praise.

The Principle of Reciprocity: People Repay in kind.
Application: Give what you want to receive.

The Principle of Social Proof: People follow the lead of similar others.
Application: Use peer power whenever it's available.

The Principle of Consistency: People align with their clear commitments.
Application: Make their commitments active, public, and voluntary.

The Principle of Authority: People defer to experts.
Application: Expose your expertise; don't assume it's self-evident.

The Principle of Scarcity: People want more of that they can have less of.
Application: Highlight unique benefits and exclusive information.

* * *

From "Telling Tales," Stephen Denning (115-130): Denning provides within his article what he characterizes as "A Storytelling Catalog" of seven approaches: sparking action, communicating who you are, transmitting values, fostering collaboration, taming the grapevine, sharing knowledge, and leading people into the future. The format begins with purpose ("If your objective is..."), proceeds to the appropriate type (You will need a story that..."), indicates what is required ("In telling it, you will need..."), and suggests a probable impact ("Your story will inspire responses such as...") Decades ago while teaching English at a boarding school in New England, I formulated an acronym that may also be helpful: EDNA. That is, Exposition explains with information, Description makes vivid with compelling details e.g. "My foot's asleep and it feels like ginger ale"), Narration tells a story (plot) or explains a sequence, and Argumentation convinces with logic and/or evidence. It is certainly not a coincidence that each of the greatest leaders throughout history was a great storyteller.

* * *

From "Taking the Stress Out of Stressful Conversations," Holly Weeks" (165-180): At work, stressful conversations take various forms. Here's how to prepare for them:

"1. Be aware of your weaknesses to particular people and situations. You'll thus avoid succumbing to your feelings and ignoring your needs during a stressful conversation.

"2. Know [begin italics] how [end italics] you tend to react when feeling vulnerable. Do you bare your teeth when facing an overbearing competitor? Shut down when feeling excluded? Knowing your danger zones, you can anticipate your vulnerabilities and improve your responses.

"3. With an honest, non-judgmental friend, rehearse clear, neutral, and temperate responses to whatever comments you find most irritating. Get out everything you're thinking [begin italics] and feeling [end italics], then refine your phrasing until it best expresses your message -- in an honest, non-threatening way. Eliminate emotionally charged behaviors [e.g. tone of voice and body language]. Write down your most effective phrasings for future use."

If you read nothing else on effective communication, read these ten classic articles from Harvard Business Review.

6 of 6 people found the following review helpful.
Excellent Reading Material
By Cindy S. Sasser
I would highly recommend this for leaders and managers at all levels - provides foundational information for the more junior leader and great refresher material for the more senior.

1 of 1 people found the following review helpful.
COMMUNICATION IS KEY
By sheniqua norman
For anyone interested in improving their communication skills, this is the book for you. I am interested in switching from Finance to Human Resource and this book was a great resource. The books detail various ways to improve how you communicate, with co-workers, managers, direct reports, etc. The book is an easy read and not too many pages; you can finish the book within 2-3 hours easily. It is best to take your time and read it carefully; it is important not to pass up any important information. Great book and will be a resource for years to come.

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[F376.Ebook] Fee Download Stanley Kubrick's Napoleon: The Greatest Movie Never MadeFrom Brand: Taschen

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The fascinating tale of Kubrick’s unfilmed masterpiece

Now available in an unlimited, single-volume edition!

For 40 years, Kubrick fans and film buffs have wondered about the director's mysterious unmade film on Napoleon Bonaparte. Slated for production immediately following the release of 2001: A Space Odyssey, Kubrick’s "Napoleon" was to be at once a character study and a sweeping epic, replete with grandiose battle scenes featuring thousands of extras. To write his original screenplay, Kubrick embarked on two years of intensive research; with the help of dozens of assistants and an Oxford Napoleon specialist, he amassed an unparalleled trove of research and preproduction material, including approximately 15,000 location scouting photographs and 17,000 slides of Napoleonic imagery. No stone was left unturned in Kubrick's nearly-obsessive quest to uncover every piece of information history had to offer about Napoleon. But alas, Kubrick’s movie was not destined to be: the film studios, first M.G.M. and then United Artists, decided such an undertaking was too risky at a time when historical epics were out of fashion.

TASCHEN’s tribute to this unmade masterpiece makes Kubrick’s valiant work on "Napoleon" available to fans for the first time. Based on the original 2009 limited edition which featured ten books hidden inside of a carved out reproduction of a Napoleon history book, this publication brings all the original elements together in one volume. Herein, all of the books from the original edition are reproduced in facsimile: correspondence, costume studies, location scouting photographs, research material, script drafts, and more. Kubrick’s final draft is reproduced in its entirety.

The text book features the complete original treatment, essays examining the screenplay in historical and dramatic contexts, an essay by Jean Tulard on Napoleon in cinema, and a transcript of interviews Kubrick conducted with Oxford professor Felix Markham. The culmination of years of research and preparation, this unique publication offers readers a chance to experience the creative process of one of cinema’s greatest talents as well as a fascinating exploration of the enigmatic figure that was Napoleon Bonaparte.

*Includes access to searchable/downloadable online research database: Kubrick's complete picture file of nearly 17,000 Napoleonic images*

• Sales Rank: #879119 in Books
• Brand: Brand: Taschen
• Published on: 2011-04-01
• Original language: English, French, German
• Number of items: 1
• Dimensions: 13.80" h x 3.00" w x 8.75" l, 9.96 pounds
• Binding: Hardcover
• 1112 pages

Features

• Used Book in Good Condition

Review
"You have to see it to believe it, which is appropriate when you consider Kubrick's obsession... it could be that the project has found its perfect home as the most grandiose book ever made." (New York Magazine)"

About the Author

Alison Castle received a BA in philosophy from Columbia University and an MA in photography and film from New York University (NYU/International Center of Photography masters program). She is the editor of titles on photography, film, and design, including Some Like it Hot and The Stanley Kubrick Archives.

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33 of 35 people found the following review helpful.
A rather insane volume containing a great story
By Z.M. Thoneridge
Ten books inside this massive green behemoth tell and illustrate the story of how Kubrick attempted to make this period epic for MGM right after 2001: A Space Odyssey. But a cash crunch in Hollywood at the end of the 60's, 2001's not-blockbuster numbers, and a flop from DiLaurentis called Waterlloo convinced MGM to pull out. The production was shelved, stored by Kubrick on his farm, where it sat until recently. Finally his estate has decided to revive this treasure trove of research, scriptwriting, costume planning and location scouting to a small monument of books filled with terrific historical text, photos of archived notes and correspondence, photographs, production details and techniques, and the final script. It's a movie in a box, waiting to be made. Serious, scholarly discussion of the subjects complement an embarrassment of photographic riches to fill up this beautiful, one of a kind volume for serious study of the process of independent film production. The product design of this monster is one-of-a-kind. It's worth every penny.

23 of 27 people found the following review helpful.
Extraordinary
By Tom Lavagnino
I'm a Kubrick nut. If you're also a Kubrick nut, you will find NAPOLEON endlessly fascinating -- the literary equivalent of an ten-course meal at a five-star restaurant at the best restaurant you could ever possibly formulate in your imagination. Despite its cost, this publication does not disappoint. And what's fascinating to me is that -- despite NAPOLEON's comprehensiveness, from a "macro" standpoint -- a studious reader garners true, unbridled insight into the quotidian methodology of Kubrick's wholly astringent sensibility. This is thanks to the exhaustively collected (and beautifully reproduced) letters and memos (both from and to Stanley) and -- even more significantly -- the "hand-written annotations" that appear, throughout the material, in Kubrick's own hand. Particularly given the time-frame during which the bulk of this material was created -- in the immediate aftermath, for the most part, of 2001 -- it's fascinating to witness the means by which Stanley was leveraging his success (to ostensibly actuate his dream project), and the extent to which his reach occasionally (and ultimately) exceeded his grasp. Kubrick's insight into the workings of the Hollywood studio system is also on evidence; viz., there's a full draft of the NAPOLEON screenplay included, but the script's (somewhat schematic) side-stepping of the contemplated scope of the more ambitiously contemplated battlefield-centric production sequences (for example : Wellington appears, in the climactic clash, but has nary a line of dialogue) subtly suggests Kubrick's savvy insofar as making the project as financially palatable as possible to Hollywood's powers-that-be. As mentioned by other reviewers, the ancillary "costuming," "production design," and other magnificently-reproduced photographic volumes add immesurably to the experience. I spent a full weekend plumbing this thing, and it was a weekend well spent (and one I look forward to undertaking again, at some point in the future) (as with future viewings of Kubrick's masterpieces).

20 of 25 people found the following review helpful.
Not Designed for Stanley
By Gabriel
In this book one can pore over Stanley Kubrick's personal correspondences as well as the screenplay, saying nothing of the 100's of photos. The content is incredible.

Stanley Kubrick's passion for research, beauty, and functional organization is no secret. It is ironic and unfortunate, that this book was incredibly well researched, meticulous in what was put in (and left out), well organized, but was printed in an odd format, in a way that stifles clear communication of the book's own content. It was not formatted for function, but for concept.

The volume is over 1000 pages yet uses a distinctly vertical format to feel like a book from the Napoleon era. The pages curl tremendously towards the center, and the text documents within the book fan out from the binding of the book, for that feel of actually looking through originals. Unfortunately, the information close to the center of the book becomes so curved due to the book's size that the reader has to angle their head or move the book to read (particularly around page 500). The hundreds of sequential photos do not read well across a vertical format; they are just over an inch wide and unclear. Often these images are of etchings from napoleons era, an art form whose beauty resides in the details.

I get the conceptual appeal of the book format. It looks nice on my coffee table. It just needed to be a much bigger book to feel clear, or in another format to properly use.

Instead of focusing on the type of BOOK that was produced in the napoleonic era, it would have been much more pleasurable for the reader, to design the format of the book around the FILM Stanley Kubrick designed. Stanley wasn't going to film Napoleon in the common aspect-ratio of prints and paintings from the Napoleonic era. He was going to film it in the clearest way possible to show us the Napoleonic era itself. Sweeping vistas of armies, their patterns of war, and the european countryside might have been just as central a tenet to this film as Napoleon himself. Despite having excellent content, Castle's take on Napoleon doesn't give us enough room to properly enjoy it.

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• Published on: 1973
• Binding: Hardcover

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"Marzi's charming and irreverent illustrations are exactly what young and old introverts need to approach their temperament with wisdom and self-affirmation." --Susan Cain, author of Quiet

Whoever said there's strength in numbers lied.

Meet Marzi. She's an introvert who often finds herself in awkward situations. Marzi used to feel strange about her introverted tendencies. Not anymore! Now she knows that there are tons of introverts out there just like her--introverts who enjoy peace and quiet, need time alone to recharge their battery, and who prefer staying in with their pet and a good book to awkward social interactions.

Just like Marzi, these introverts can often be found in libraries, at home watching Netflix, brainstorming excuses to miss your next party, or doodling cute cartoons. Being an introvert in an extrovert world isn't always easy, but it certainly is an adventure. In Introvert Doodles, follow Marzi through all of her most uncomfortable, charming, honest, and hilarious moments that everyone--introvert, extrovert, or somewhere in between--can relate to.

• Sales Rank: #6406 in Books
• Brand: Adams Media
• Published on: 2016-12-02
• Original language: English
• Dimensions: 6.00" h x .75" w x 6.00" l, .0 pounds
• Binding: Hardcover
• 176 pages

About the Author
Maureen "Marzi" Wilson had a quiet childhood by the Chesapeake Bay, and is enjoying an equally quiet adulthood by the Yellowstone forest. When she isn't doodling for Introvert Doodles, she creates instructional art videos for her DIY website, MadeByMarzipan.com. Her hobbies include reading, swooning over typography, and cuddling her Yorkie, Kiko. That's as much information as she's willing to share with you, as she's an introvert and doesn't know you very well. Check out her website, Introvertdoodles.com, and find her on Instagram @Introvertdoodles.

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12 of 12 people found the following review helpful.
A book about me
By Mr. & Mrs. John
Finally someone who understands!
This is a book about me. Marzi accurately draws out the daily interactions of an introvert and those around them. My whole life I've been trying to explain my fears, joys, hesitations... what makes me relax, what makes me anxious... but not many would empathize with me. A lot of people would pick going to a party over going to the library. Not me :)
I was "weird and would eventually get out of this phase". Well I'm 30 now and I'm still an introvert. I'm happy and living a very fulfilling life that I love. But where was this book 15 years ago! You see, Marzi not only shows that there's nothing wrong with being introverted or shy, she also does it in a way that makes you laugh and realize your life is actually pretty interesting. I can relate to each page. Now when I'm with someone who just needs a little more understanding about me I want to hand them this book "here, borrow this. You'll understand" ;)

5 of 5 people found the following review helpful.
Marzi's humorous illustrations are brilliant, informative, and even therapeutic!
By John O
I discovered Maureen "Marzi" Wilson's captivating "Introvert Doodles" via social media in mid-2016. "Finally," I thought, "somebody truly understands what it's like to be me!" After learning that a collection of her fun tweets was being published, I pre-ordered the book immediately and am delighted to have it in my hands now. Although Marzi certainly isn't the first person to write about personality types which are more introverted than outgoing, she might be the first to do so in the form of comic strip-like illustrations.

But don't let her chosen medium fool you. Marzi's artful humor offers every bit as much insight and brilliant observation as a scholarly essay into what it's like being an introvert — in a charming book that's a whole lot more fun to read than any essay. And while "Introvert Doodles" is wholesome and absolutely appropriate for readers of any age (after all, what child doesn't like to page through colorful, humorous drawings), my guess is that the first audience Marzi had in mind are adult introverts who, whether they've been trying to navigate our loud and extroverted world for 25 years or 75 years, have experienced countless times the many awkward situations she aptly illustrates.

The humor found within "Introvert Doodles" is potentially both informative and therapeutic. How? Three ways to use Marzi's book immediately come to mind:

1. Every introvert should have this as a coffee table book — THE coffee table book!

2. Fellow introverts, want to provide a friend or loved one (especially those who are naturally extroverted) a special insight into what it's like being you? Buy a copy of "Introvert Doodles," mark the pages which remind you of yourself (or, even better, of situations you shared with that friend or family member), and then give the book as a gift. Don't forget to write a personal message inside the front cover.

3. Think you've spotted someone (friend, relative, acquaintance, coworker, or even a love interest) who you think might be an introvert who isn't yet comfortable in his/her own skin? Gift a copy of Marzi's book as a conversation starter. Inside the cover, I suggest you write a message something like "Each of us is unique, special, and worthy. We are all absolutely fine, just the way we are."

Because those are exactly the warm feelings that Marzi gives to me every time I recognize myself in the pages of "Introvert Doodles." Thanks, Marzi!

4 of 4 people found the following review helpful.
If I could pay someone to illustrate my story...
By Sam
This would be it.

This book is so lovely; it was tremendously exciting to receive it in the mail! I'm a 32 year old military veteran, single mother, and healer who has experienced the world as a self proclaimed "extroverted introvert". In most of my lines of work, I've had to be "on" in a big way, all the time. Often I've felt embarrassed at how drained I've felt despite my outwards illusionary projections of myself for others, at how physically, mentally and emotionally challenging it can be for me to stay in socially awkward situations. As I've aged, I've learned to embrace who I am and happily own my awkwardness, and to appreciate those who understand why I'm not always available and need to recharge without limits or expectation.

So reading this book and looking through each illustration brings a huge smile to my face, because I feel as though I'm reading about myself. I feel understood and celebrated! Thank you, Marzi; this book is truly a gift. ❤️

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This book provides insights into some of the social topics related to the homogenization and stereotyping of Muslims. It explores the experiences of Muslims in Western societies, with a particular focus not only on gender, home and belonging, multiculturalism, and ethnicity.

• Sales Rank: #5331665 in Books
• Published on: 2016-03-02
• Released on: 2016-03-02
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .69" w x 5.98" l, 1.00 pounds
• Binding: Hardcover
• 282 pages

Review
"New Horizons of Muslim Diaspora in North America and Europe is a timely and wide-ranging volume that provides significant new insights into a topic that continues to increase in relevance and importance. The 16 contributions from scholars from a range of backgrounds explore an impressive array of aspects of Muslim diasporic communities, from religion to gender and from economics to cuisine, to help explain the contemporary experience. They record the remarkable diversity of the communities and their contexts while at the same time noting common challenges such as discrimination and debates over identity. As a whole, the book makes a crucial and informed contribution to a subject and a debate that more often than not elicit more heat than light." – Michael Willis, University of Oxford, UK

"Professor Moha Ennaji has edited an important, well-researched, and inspiring book. It should be read by scholars, journalists, and politicians alike. It says important things about our common future, in America and Europe." – Fouad Laroui, University of Amsterdam, Netherlands

"This volume, edited by Moha Ennaji, one of Morocco's most prolific and perceptive public intellectuals, provides a much-needed survey of a critical global issue – the complexities of the Muslim diasporic experience in North America and Europe. With contributions from recognized authorities on this question, the book displays both historical depth and a sensitivity to contemporary cultural and social matters, including those relating to gender; it will add significantly to our knowledge and understanding of both the immigrant experience and responses in the host countries." – Kevin Dwyer, Columbia University, USA

From the Back Cover
The authors in this book criticize the essentialist approach to the concept of culture which reduces all diasporic Muslims to one category and ignores other important factors that shape the attitudes and behaviors of Muslims in the West, particularly their socio-economic status, gender, age, education, social class, and attitude toward religion and the Western lifestyle. The majority of Muslims in North America and Europe are reluctant to be reduced to 'Muslim,' although some of them feel obliged to accept the label. In this volume, the various chapters reveal that diasporic Muslims are heterogeneous, given their diverse cultures and ethnicities; they are actually divided, not united, and have different views and interpretations of Islam and various attitudes and representations of Western realities. Due to their marginalization and often low social status, some Muslims turn to religion and traditional values and practices to overlook for their socio-economic exclusion from European or American society.

About the Author
Moha Ennaji is Professor at the University of Fès, Morocco. He is a specialist of language, migration, and gender studies, with many publications in culture, minority, and ethnicity issues; for example, Ennaji's most book recent book is titled Muslim Moroccan Migrants in Europe. He is co-founder and president of the International Institute for Languages and Cultures, Fès, Morocco.

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Cornwall 1792. Ross plunges into a highly speculative mining venture which threatens not only his family's financial security but also his turbulent marriage to Demelza. When Ross and Elizabeth's old attraction rekindles itself, Demelza retaliates by becoming dangerously involved with a handsome Scottish cavalry officer. With bankruptcy an increasingly real possibility, the Poldarks seem to be facing disaster on all fronts.

• Sales Rank: #19295 in Books
• Published on: 2008-06-01
• Format: Unabridged
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x 1.30" w x 5.00" l, .70 pounds
• Binding: Paperback
• 480 pages

Review

“A distinct pleasure and outstanding in the genre.” –Kirkus Reviews

“From the incomparable Winston Graham...who has everything that anyone else has, then a whole lot more.” –Guardian

“Ross is one of literature’s great heroes . . . [with] elements of Darcy, Heathcliff, Rhett Butler and Robin Hood.” –Debbie Horsfield

About the Author
Winston Graham (1908-2003) is the author of more than 40 novels, and is best known for the highly successful Poldark series. His novels have been translated into 17 languages and six have been filmed, the most notable being Marnie directed by Alfred Hitchcock. Winston Graham was a Fellow of the Royal Society of Literature and in 1983 was awarded the OBE.

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32 of 33 people found the following review helpful.
POLDARK VS. WARLEGGAN: WHEN TEMPESTS ROAR
By KOMET
The Poldark saga continues, spanning the years 1792-94. Ross and his cousin Francis are trying to keep afloat a mine that they have maintained for some time. But Ross is hard put to get the necessary additional financing and finds himself falling deeper in debt. George Warleggan firmly establishes himself in Cornish society and as an economic powerholder in Cornwall.

The growing power and influence of Warleggan throughout the novel is highlighted, as are the lives of Ross & Demelza, Francis & Elizabeth Poldark, Dr. Dwight Enys (a close and trusted friend of Ross, whose radical approach to practicing medicine has made him both loved and scorned throughout the district), and Caroline Penwenen. Ross and Demelza, in particular, experience some struggles that put their marriage to the test. There are also some surprising, relationships which take root among some of the other main characters, which are described in rich and colorful detail.

Once again, Winston Graham has written a novel that grips and holds the reader throughout, and ends as a cliffhanger. HIGHLY RECOMMENDED.

6 of 7 people found the following review helpful.
A great series
By Edyta Brzeczkowska
I love the Poldark series. I think the author is very creative and adds interesting events to make it captivating and truly interesting. Also, there is a spectrum of great characters that are so colorful and engaging that one wants to know more. I love Demelza, I love the way she loves Ross, her life, who she is and how she approaches things, her strength and beliefs. So when Ross did what he did, it almost broke my heart. I was heartbroken with her. I was betrayed by Ross. I loved Ross, for the rebel he was, for the person who helped his poor and hardworking tenants. I do understand, Elizabeth was his love and was denied him, but really? It was too much to handle to be betrayed by a character like that. I know his life was not easy, constantly fighting for survival, but he had a loving wife, a child, a place to live, people who loved him and looked up to him, work and trust. So sad.

0 of 0 people found the following review helpful.
A Must Read
By second sister
Excellent read, as are all of the Poldark series. I've read the entire series twice. Winston Graham is a fabulous writer, and the Poldark saga takes you on an exciting gallop through 18th century Cornwall. The characters are complex but the author makes it easy to get to know them well. Highly recommended.

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Evinrude/Johnson Outboards

• Sales Rank: #1556349 in Books
• Brand: Brand: Clymer Pubns
• Published on: 1999-09
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.00" w x 1.25" l,
• Binding: Paperback
• 603 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

13 of 27 people found the following review helpful.
Ficht Injection Not Covered
By James Marotta
I purchased this book specifically to find out about the much maligned FICHT fuel injection system on my Johnson outboard. The FICHT system has had many recalls and I wanted to check up on it. Even though the cover shows a picture of a FICHT outboard and the year span of the book covers FICHT engines, I found no information. Whats up with that?

0 of 0 people found the following review helpful.
Good manual for your shelf
By P N Florida
Good overall manual. Much better than the ones that cover too many models and years

0 of 0 people found the following review helpful.
Five Stars
By Tony Evans
Excellent publication that arrived promptly and in good order. Thanks

See all 5 customer reviews...

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WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to:

• MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.
• MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.
• MOBILIZE YOUR TEAM: Build and align a winning marketing team.
• MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.

By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age.

BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.

 

• Sales Rank: #259904 in Books
• Published on: 2016-09-22
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.00" w x 5.80" l, .0 pounds
• Binding: Hardcover
• 240 pages

From the Back Cover

“Align your customer’s needs with your company’s process and you’ll find yourself creating or leading a market sector. The 12 Powers of a Marketing Leader shows you how! Barta and Barwise have conducted critical primary research to produce an astounding new framework that will change the way you market your company and meet your customers’ needs! The framework, derived from comprehensive new research, offers everything you need to know to be a superior market leader! Thank you, Barta and Barwise, for sharing your secrets to success!”
―Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World

“This is the book we’ve all been waiting for. A masterful dissection of what it really takes to lead marketing, written in a pragmatic, compelling way that everyone can use to grow their business and further their career. In a world where the fundamen- tals of marketing are being challenged daily by technology, it provides a roadmap for how to lead, despite the rapidly changing context. The 12 principles identify what really matters―with insight and wisdom.”
―Syl Saller, Global CMO, Diageo, Marketing Society Leader of the Year 2015

“A must-read for every present and future CMO who cares about making a difference.”
―Seth Godin, author of All Marketers Are Liars

“Barta and Barwise show in this thoughtful book how, by realigning their role, marketers can contribute significantly more both to their companies’ success and to their own career paths. Research-based, but brought to life by human beings.”
―Sir Martin Sorrell, founder and CEO, WPP

“A persuasive and well-researched perspective on the opportunities open to mar- keters to lead for change, both inside their organizations and outside. Important reading for anyone wishing to flourish in this most exciting and dynamic field of corporate life.”
―Paul Polman, CEO, Unilever

“Stuffed full of sound analysis, crucial career advice, and fascinating case studies― this is an effortless must-read for the ambitious marketer.”
―Gavin Patterson, CEO, BT
 
“The 12 Powers of a Marketing Leader offers a specific and practical path for CMOs to ‘elevate’ their roles and become leaders in their organizations. An essential read for any marketing professional looking to take the next step in his or her career.”
―Dominic Barton, global managing director, McKinsey & Company

“I’ve always been convinced that marketing leaders need unique skills to be effec- tive and make the greatest difference. Hurrah for Barta and Barwise who have quantified great marketing leadership and show some great, simple, and clear ways for achieving it. This is a hugely valuable, numbers-based book of practical advice. I only wish I had been able to read it a good few years ago!”
―Amanda Mackenzie, global CMO, Aviva

“Marketing is key to an organization’s success and The 12 Powers of a Marketing Leader provides the essential leadership playbook for the CMO of the future.”
―Jim Stengel, former global marketing officer, Procter & Gamble

“The 12 Powers of a Marketing Leader singles out the number one factor for CMO success: leadership! Packed with research-based insights and enlightening stories, it’s the leadership book for twenty-first-century marketers.”
―Katie Vanneck-Smith, chief customer officer, Global Managing Director International, Dow Jones

“This research-based, yet superbly practical book provides immediate and action- able insights on one of the most challenging boundaries to span―the one between corporate goals and customers. I encourage you to read this book and get into the “V-Zone!”
―Chris Ernst, PhD, author of Boundary Spanning Leadership, global head, Learning, Leadership & Organization Development, Bill & Melinda Gates Foundation

“The 12 Powers of a Marketing Leader is a must-read for any marketing leader, with a clear blueprint that will take any marketer’s career to the next level and far beyond. Barta and Barwise have written a highly accessible book that’s engaging, informa- tive, and motivating!”
―Barbara Messing, CMO, TripAdvisor

“Barta and Barwise have a unique ability to find and illuminate the essential in mar- keting. The 12 Powers of a Marketing Leader offers invaluable insights and advice on a blindingly important―but rarely talked about―marketing topic: how to achieve marketing success within the organization. It will help any marketer become a true marketing leader.”
―Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business
 
“A truly insightful guide to how good marketing executives can become outstand- ing leaders and enhance the value of marketing within their organizations.”
―Joan Kaloustian, managing director Corporate Marketing, MUFG Union Bank

“Here, at last, is the must-read book for marketers. If you have a cause to promote, an ambition to lead, and a desire to perform on the main stage, not from the wings, pursue the practical guidance in these pages and a permanent seat at the top table, if not at its head, will be yours.”
―Richard Hytner, author, Consiglieri: Leading from the Shadows, founder, beta baboon, former DY Chairman, Saatchi & Saatchi Worldwide

“Barta and Barwise lay out a clear and compelling roadmap for helping marketing practitioners become high-impact enterprise leaders. Their success model is deeply grounded in data and experience and provides a framework that works within the ever-changing world of modern marketing.”
―Peter Horst, CMO, The Hershey Company

“This book rejects the ‘one leader fits anywhere’ mentality, and makes a powerful case that leadership practices are ideally tailored to a specific functional area― such as marketing. By meshing relevant research along with personal experience, the authors also make a compelling and incisive argument that leading a group of marketing professionals differs dramatically from being a consummate practitioner.”
―Jack Zenger, CEO of Zenger Folkman and best-selling co-author of The Extraordinary Leader

“The first evidence-based toolset to ‘lead marketing.’ A must-read for anyone who is serious about leading―not just doing―marketing.”
―Bernie Jaworski, Drucker Chair in Management and the Liberal Arts, Drucker School of Management

“Great marketing leadership is a vital part of driving business growth. This book gets under the skin of what makes a great marketing leader with vital, practical les- sons which can be applied to help anyone focus toward future career success.”
―Peter Markey, CMO, Post Office

“The world needed a book that could show the power of combining leadership and marketing skills. This might just become the ‘bible’ for marketing leaders.”
―Sherilyn Shackell, founder & CEO of The Marketing Academy

About the Author

Thomas Barta is an internationally recognized thought leader on marketing leadership. As a McKinsey Partner with a senior marketing background, he helped shape the strategy and define the DNA behind many Fortune 500 brands. Barta has consulted and marketed for over 20 years, in 14 industries, in 45 countries. Each year, he gives more than 40 keynotes and seminars for companies, industry associations, and universities. His clients include many of the world’s most prominent companies. As a dean of McKinsey’s highest-rated internal program, he trained over a thousand McKinsey leaders on driving change without authority. Barta is the leadership Dean of the global CMO Fellowship Program, a joint venture between McKinsey and the Marketing Academy. He has written for the Huffington Post, McKinsey Quarterly, and is a columnist for cmo.com, the No. 1 online magazine for marketing leaders.

 

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and a Visiting Senior Fellow at the London School of Economics. He is an experienced consultant and expert witness on international commercial, tax and competition cases. His book Simply Better, co-authored with Seán Meehan, won the American Marketing Association’s 2005 Berry-AMA Book Prize. Barwise’s articles have appeared in  the Harvard Business Review, MIT Sloan Management Review, and Financial Times.

 

Most helpful customer reviews

4 of 4 people found the following review helpful.
Practical Help - Great Ideas, graphics, templates
By RenaissanceMan
I am usually apprehensive about books like this but this books graphics tuned me in. As I thumbed through the book, I kept stopping at the graphics and what they were telling me. Those ideas drew me in to read the book more carefully. It's a good book with good ideas.

A great theme is that Doing Marketing is very different from Leading Marketing -- there are 12 major themes of the book. They're worth reading for marketing leaders. Some of the stuff, you'll be familiar with but the book gives you a solid baseline. I'm carrying it across the country a few times as I get through it.

2 of 2 people found the following review helpful.
Marketer's Impact and Success
By Himri
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value is entertaining as well as informative. The other day I looked at a box of mints and wanted to show off what i read in the book about how the 50 size was borrowed from the success of that size in other countries. The book is funny in the way it shows how marketing leaders should be the drivers and how they currently are not and how to make that happen.
With reference to a company with customer feedback gathering portals right at point of service. (I was reminded of a supermarket in India where I had to select emoticons as feedback of the visit.) Walk the Halls is a good advice for many roles. The book has some interesting thought points with related studies in terms of percentage. for 'Contribution to Marketer's Impact and Success'.
May the power be with you, Marketer.

2 of 2 people found the following review helpful.
Effective Delivery of Lots of Great Info I Could Put to Immediate Use
By Rita Real
This book has tons of great info and I love the way it's presented. It can be read in small chunks or all the way through front to cover. The theories in here are tested and true advice and guidance backed up by facts. For instance there's a specific area I really know I could do better and this book not only points it out but convinces me to work on it by telling me why. I really enjoy books like this that make a real difference and make me better at something or as a person and this book does both for me. It also kept my interest visually and explained things in lots of ways (grouping of the subjects, presenting statistical info, including lots of graphs and illustrations, etc.) so I could really get a grip on the information and put it to immediate use. Lots of books have great info but the delivery on this book is what makes it appeal to my style.

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[D741.Ebook] Ebook Free The Silent Intelligence: The Internet of Things, by Daniel Kellmereit, Daniel Obodovski

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The Silent Intelligence is a book about the Internet of Things. We talk about the history, trends, technology ecosystem and future of Connected Cities, Connected Homes, Connected Health and Connected Cars. We also discuss the most exciting growth areas for entrepreneurs and venture capital investors. We share exciting stories and unique opinions of more than 30 industry veterans, experts and visionaries from Google, Ericsson, AT&T, Qualcomm, SAP, MIT, Jawbone and many others. We called this book The Silent Intelligence because most of the activity and growth in the space so far has been outside of mainstream visibility. Our aim is to help executives, entrepreneurs, investors and everybody who is interested in this topic, better understand the opportunities and challenges of the Internet of Things. We also hope that the new growth opportunities discussed in this book will be as exciting to you as they are to us.

• Sales Rank: #163710 in Books
• Published on: 2013-09-20
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .42" w x 6.00" l, .55 pounds
• Binding: Paperback
• 166 pages

About the Author
Daniel Kellmereit With more than a decade of experience in telecom/mobile, Internet, hardware, software and services industries, Daniel Kellmereit, has assisted large global companies to develop business strategies, shape markets, adopt emerging technologies, design strategic alliances, and launch new products and services. He has also worked with early-stage companies to build compelling products, grow their businesses, and raise capital. In his current position as CEO of Detecon, Inc., he is responsible for the North American and Latin American regions. He holds an MBA from Northwestern University’s Kellogg School of Management. Daniel Obodovski With nearly 20 years of experience in the wireless and high-tech sectors, Daniel Obodovski’s passion is helping companies go to market with connected devices and machine-to-machine (M2M) technologies. Most recently, Daniel was Director of Business Development at Qualcomm, where he led the commercial launch of multiple M2M products and businesses. In 2011 Daniel co-founded, and currently co-chairs, M2M SIG at CommNexus San Diego. Daniel holds an MBA from the University of South Carolina and Vienna University of Economics and Business Administration.

Most helpful customer reviews

9 of 9 people found the following review helpful.
good introduction to disruptive technologies
By Brian L Mitchell
This book is a good introduction to some of the disruptive technologies for those readers that have not spent time staying current on the progress of driverless cars, artificial general intelligence, smartphone technology, etc. For those readers that are current on these issues there will not be many "oh, wow!" moments in this read. Yes, everyday things have computers built in and those are now being given the ability to communicate to the internet and each other. With the exception of autos and medical monitors, many of these will be as insignificant as my kitchen oven having a digital control on it, I just don't care! I just need to be able to turn it on to 350 degrees and bake my brownies, no timers needed, no auto shutoff, just let me turn it on and off, job done!
A lot of this stuff is already quite visible to the general public anyway, just watch the ads on TV for home security systems as an example. People are more aware of rapid tech changes coming at them than they were in the 90's when the PC and the internet first appeared.
The book is well written, researched and easy to read and for this I do recommend it for anyone wanting to begin understanding some of the changes headed our way, however they will need to connect to many additional resources in addition to this book in order to have a more comprehensive and current understanding (kurzweilai.net is good source, it has current tech articles, including M2M, and it's free!)

11 of 12 people found the following review helpful.
Excellent Vision of the Universe of IoT
By magdarem
Even though I have been involved in the M2M technology world for the last few years, I have found The Silent Intelligence to provide me with some new insights. I think the authors did a great job in connecting all the pieces of this complex ecosystem, how it is applied to various vertical markets such as automotive, manufacturing and healthcare, in a compelling, yet easy to comprehend way that anyone can understand. I was especially pleased to see them tackle the topic of the enormous amounts of constantly increasing amounts of data that the IoT world generates and how to make sense of it all. I also appreciate their frank appraisal of some of the issues we still face in the M2M world, such as fragmentation and data sharing.

The writing itself is engaging and easy to understand, while very informative. I also enjoyed the way they weaved quotes from industry experts to validate their points.

I for one am looking forward to the day when my car drives me autonomously to my office, while my house knows to reduce energy consumption while I'm away and start the dishwasher later in the day, and my watch reminds me it's time to have a solid, carb-full lunch because I'm scheduled for that 30 mile bike ride later in the afternoon! Thank you to both authors for painting that picture of the possibilities with this book.

7 of 8 people found the following review helpful.
Makes you think of the possibilities
By Amazon Customer
The "two Daniels" have painted a good snapshot of the state of an industry that is finally starting to get some traction in mainstream applications. The idea of millions or billions of "things" reporting their status automatically via wireless means in ways that allow centralized or distributed analysis and, eventually, response and control actions is just becoming a reality. This book paints a good broad picture of how this (r)evolution may come about and the markets and technology forces that will come together to make this happen. The book reads like a kind of market research report, but without the multitudinous data tables and graphs that are typically found in those kinds of report. Based on a large variety of interviews conducted by the authors, they present an assortment of perspectives on this nascent market provided by a number of industry leaders who have watched the conception and birth of this next phase of interneting. The challenge to any book like this is that technology, markets and economies are moving so fast that the industry status changes very quickly and, thus, any snapshot is rapidly obsolete. Thus, the book does not go into depth about the specific technology challenges or economic drivers as these issues are very fluid and dynamic. The bottom line presented by the authors is that the new "internet of things" is happening now and that major markets are primed for embracing the benefits and values that this new capability provides.

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